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Oliver Buchannon
Jay Ashton

Jay's global recognition includes accolades such as being named among the "50 Most Successful Personalities Globally" and securing the title of Canada's top food service influencer and a #1 podcaster. Jay stands as the quintessential Voice of Foodservice and Canada's Restaurant Guy, marking over 34 years of service in the foodservice and hospitality industry. His current role with Sysco, showcases Jay's extraordinary capacity as an Executive Hospitality Coach, Restaurant Branding Specialist, and Digital Marketing Strategist. His pioneering marketing strategies establish him as one of the world's most innovative Marketing Innovators and Podcast Producers. Jay's 20-year journey with Sysco has been pivotal, playing a critical role in brand development. His innovative leadership led to the inception of Sysco Canada's Customer Business Resources Department in 2007. This department, which he founded, offers comprehensive solutions ranging from business solutions and menu programming to culinary expertise, symbolizing a transformative step in Sysco's customer engagement approach. This initiative underscores Jay's visionary outlook, setting a new standard for Sysco's operational excellence and customer support. His prominence is further amplified by hosting one of the most revered podcasts, The Late Night Restaurant Show... Not A Podcast, where he shares his insights with a few laughs, influencing thousands across the globe. Jay also recently established the first Foodservice & Hospitality Podcasters Guild. This pioneering project aims to unite podcasters across the industry, promoting mutual support and amplifying collective success, thereby nurturing a community of innovative voices. The Sysco Media Network (SVK), launched in 2020 under Jay's guidance, is another testament to his forward-thinking mindset. This platform delivered weekly podcasts and streaming shows featuring industry-leading discussions on brands & products. As a College Instructor and keynote speaker, Jay captivates audiences with his deep understanding of the industry's evolution, especially the transformative role of technologies like AI. His speeches are not just informative but are a source of inspiration, encouraging professionals to embrace innovation and adapt to the rapidly changing environment. Jay's legacy, characterized by his brand, Canada's Restaurant Guy Brand plus the Voice of Foodservice, continues to inspire and shape the hospitality industry's future. Through his contributions and visionary projects, Jay embodies the spirit of innovation and leadership.

Why Relationship Marketing Is the Only Play That Works This Spring and Summer.

Apr 6, 2026

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9 min read

Why Relationship Marketing Is the Only Play That Works This Spring and Summer.

Jay Ashton
Jay Ashton
The Summer Bank Account

Apr 2, 2026

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11 min read

The Summer Bank Account

Why Your Next 5 Months Decide Your Next 12

Jay Ashton
Jay Ashton
What Should Your Restaurant Do This Week?

Mar 30, 2026

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8 min read

What Should Your Restaurant Do This Week?

A 10-Minute Spring Checklist from Canada's Restaurant Guy

Jay Ashton
Jay Ashton

Canada's Restaurant Guy

What If This Is Just What It Is Now.

Mar 29, 2026

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9 min read

What If This Is Just What It Is Now.

What If the Restaurant Industry Is Not Broken.

Jay Ashton
Jay Ashton
Are we just saying we have a labour problem to mask the problem?

Mar 28, 2026

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10 min read

Are we just saying we have a labour problem to mask the problem?

Labour Is the asiest Lever on your P&L that most are pulling right now.

Jay Ashton
Jay Ashton
Let's Break this theory!

Mar 27, 2026

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9 min read

Let's Break this theory!

Menu Engineering

Jay Ashton
Jay Ashton
Why Calgary. Why Alberta. Why Now.

Mar 22, 2026

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11 min read

Why Calgary. Why Alberta. Why Now.

The Western Canadian foodservice market is wide open. NEXT is where operators and vendors meet it head-on.

Jay Ashton
Jay Ashton
Podcasts You Need to Listen To in Foodservice That Have Heart

Mar 21, 2026

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8 min read

Podcasts You Need to Listen To in Foodservice That Have Heart

Jay Ashton
Jay Ashton
Visit 100 in a year. Not to pitch. To listen

Mar 20, 2026

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8 min read

Visit 100 in a year. Not to pitch. To listen

Jay Ashton
Jay Ashton
They Just Can't Absorb It Your Way.

Mar 17, 2026

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7 min read

They Just Can't Absorb It Your Way.

Why the implementation gap in restaurants has nothing to do with discipline and everything to do with how adults actually learn

Jay Ashton
Jay Ashton
The West Finally Has Its Show

Mar 15, 2026

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2 min read

The West Finally Has Its Show

September 13 & 14, 2026 | Calgary, AB

Jay Ashton
Jay Ashton
When the playbook doesn't work!

Mar 13, 2026

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7 min read

When the playbook doesn't work!

Jay Ashton
Jay Ashton
A Big Congratulations to Restaurants Canada

Mar 7, 2026

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4 min read

A Big Congratulations to Restaurants Canada

The RC Show is this weekend. March 8-10 in Toronto.

Jay Ashton
Jay Ashton
You're Going to a Food Show. Now What?

Mar 6, 2026

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9 min read

You're Going to a Food Show. Now What?

The RC Show is next week. Whether you're walking the floor or standing behind a booth, the show doesn't start when the doors open and it doesn't end when they close.

Jay Ashton
Jay Ashton

Canada's Restaurant Guy

Canada's Restaurant Guy | Top Picks This Week

Feb 28, 2026

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2 min read

Canada's Restaurant Guy | Top Picks This Week

With 35 years in foodservice and hospitality and connections across the industry in 9 different countries I've developed a pretty solid radar for what actually works in restaurants and hospitality businesses. Every week, I'm spotlighting products, services, and solutions that deserve your attention. These aren't random picks. They're recommendations from someone who's spent three decades in the industry helping with thousands of locations with resources and solutions, understanding what operators really need, and tested what actually delivers results. Whether it's efficiency tools cutting your labour costs, technology solving real problems, or services that make running a restaurant less of a headache this is what's catching my eye this week. Canada's Restaurant Guy

Jay Ashton
Jay Ashton
DELIVERY MATH PART 2

Feb 27, 2026

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9 min read

DELIVERY MATH PART 2

The Customer Relationships You Can Actually Own

Jay Ashton
Jay Ashton

Canada's Restaurant Guy

The NEXT Food Expo at RC Show 2026

Feb 26, 2026

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4 min read

The NEXT Food Expo at RC Show 2026

Jay Ashton
Jay Ashton
DELIVERY MATH PART 1

Feb 24, 2026

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11 min read

DELIVERY MATH PART 1

The Numbers They Don't Want You to See

Jay Ashton
Jay Ashton
1.87 Million Visitors and Nobody in Our Industry Is Paying Attention

Feb 23, 2026

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7 min read

1.87 Million Visitors and Nobody in Our Industry Is Paying Attention

Jay Ashton
Jay Ashton
Catering Is the Most Underutilized Revenue Stream in Your Restaurant

Feb 21, 2026

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7 min read

Catering Is the Most Underutilized Revenue Stream in Your Restaurant

And It's Costing You More Than You Think

Jay Ashton
Jay Ashton
THE OTHER 95%

Feb 19, 2026

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22 min read

THE OTHER 95%

City Report #001: Thunder Bay, Ontario

Jay Ashton
Jay Ashton
Team or Family?

Feb 16, 2026

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12 min read

Team or Family?

The Leadership Debate That Could Save or Sink Your Restaurant

Jay Ashton
Jay Ashton
THE UNSEEN IMPACT OF A SINGLE RESTAURANT

Feb 10, 2026

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28 min read

THE UNSEEN IMPACT OF A SINGLE RESTAURANT

Inspired by a conversation with Dr. Sylvain Charlebois on the Late Night Restaurant Podcast

Jay Ashton
Jay Ashton
Valentine's Week & Galentine's Day 2026

Feb 9, 2026

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4 min read

Valentine's Week & Galentine's Day 2026

10 FACTS TO DRIVE FOOT TRAFFIC

Jay Ashton
Jay Ashton
Social Media Might Finally Get Toasted

Feb 8, 2026

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14 min read

Social Media Might Finally Get Toasted

Jay Ashton
Jay Ashton
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