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Oliver Buchannon
Jay Ashton

Jay's global recognition includes accolades such as being named among the "50 Most Successful Personalities Globally" and securing the title of Canada's top food service influencer and a #1 podcaster. Jay stands as the quintessential Voice of Foodservice and Canada's Restaurant Guy, marking over 34 years of service in the foodservice and hospitality industry. His current role with Sysco, showcases Jay's extraordinary capacity as an Executive Hospitality Coach, Restaurant Branding Specialist, and Digital Marketing Strategist. His pioneering marketing strategies establish him as one of the world's most innovative Marketing Innovators and Podcast Producers. Jay's 20-year journey with Sysco has been pivotal, playing a critical role in brand development. His innovative leadership led to the inception of Sysco Canada's Customer Business Resources Department in 2007. This department, which he founded, offers comprehensive solutions ranging from business solutions and menu programming to culinary expertise, symbolizing a transformative step in Sysco's customer engagement approach. This initiative underscores Jay's visionary outlook, setting a new standard for Sysco's operational excellence and customer support. His prominence is further amplified by hosting one of the most revered podcasts, The Late Night Restaurant Show... Not A Podcast, where he shares his insights with a few laughs, influencing thousands across the globe. Jay also recently established the first Foodservice & Hospitality Podcasters Guild. This pioneering project aims to unite podcasters across the industry, promoting mutual support and amplifying collective success, thereby nurturing a community of innovative voices. The Sysco Media Network (SVK), launched in 2020 under Jay's guidance, is another testament to his forward-thinking mindset. This platform delivered weekly podcasts and streaming shows featuring industry-leading discussions on brands & products. As a College Instructor and keynote speaker, Jay captivates audiences with his deep understanding of the industry's evolution, especially the transformative role of technologies like AI. His speeches are not just informative but are a source of inspiration, encouraging professionals to embrace innovation and adapt to the rapidly changing environment. Jay's legacy, characterized by his brand, Canada's Restaurant Guy Brand plus the Voice of Foodservice, continues to inspire and shape the hospitality industry's future. Through his contributions and visionary projects, Jay embodies the spirit of innovation and leadership.

DELIVERY MATH PART 2

Feb 27, 2026

•

9 min read

DELIVERY MATH PART 2

The Customer Relationships You Can Actually Own

Jay Ashton
Jay Ashton

Canada's Restaurant Guy

The NEXT Food Expo at RC Show 2026

Feb 26, 2026

•

4 min read

The NEXT Food Expo at RC Show 2026

Jay Ashton
Jay Ashton
DELIVERY MATH PART 1

Feb 24, 2026

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11 min read

DELIVERY MATH PART 1

The Numbers They Don't Want You to See

Jay Ashton
Jay Ashton
1.87 Million Visitors and Nobody in Our Industry Is Paying Attention

Feb 23, 2026

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7 min read

1.87 Million Visitors and Nobody in Our Industry Is Paying Attention

Jay Ashton
Jay Ashton
Catering Is the Most Underutilized Revenue Stream in Your Restaurant

Feb 21, 2026

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7 min read

Catering Is the Most Underutilized Revenue Stream in Your Restaurant

And It's Costing You More Than You Think

Jay Ashton
Jay Ashton
THE OTHER 95%

Feb 19, 2026

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22 min read

THE OTHER 95%

City Report #001: Thunder Bay, Ontario

Jay Ashton
Jay Ashton
Team or Family?

Feb 16, 2026

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12 min read

Team or Family?

The Leadership Debate That Could Save or Sink Your Restaurant

Jay Ashton
Jay Ashton
THE UNSEEN IMPACT OF A SINGLE RESTAURANT

Feb 10, 2026

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28 min read

THE UNSEEN IMPACT OF A SINGLE RESTAURANT

Inspired by a conversation with Dr. Sylvain Charlebois on the Late Night Restaurant Podcast

Jay Ashton
Jay Ashton
Valentine's Week & Galentine's Day 2026

Feb 9, 2026

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4 min read

Valentine's Week & Galentine's Day 2026

10 FACTS TO DRIVE FOOT TRAFFIC

Jay Ashton
Jay Ashton
Social Media Might Finally Get Toasted

Feb 8, 2026

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14 min read

Social Media Might Finally Get Toasted

Jay Ashton
Jay Ashton
FIFA World Cup 2026

Feb 5, 2026

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12 min read

FIFA World Cup 2026

The Restaurant Playbook

Jay Ashton
Jay Ashton
Canada's Boldest New Trade Show Stakes Its Claim

Feb 4, 2026

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12 min read

Canada's Boldest New Trade Show Stakes Its Claim

After a successful 2025 debut in Calgary, the foodservice + hospitality NEXT Food Expo returns in September 2026 with expanded programming and growing industry momentum

Jay Ashton
Jay Ashton
Your Restaurant Just Became Invisible to Half Your Customers

Feb 3, 2026

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8 min read

Your Restaurant Just Became Invisible to Half Your Customers

The shift from SEO to GEO is happening right now and most Canadian restaurants are already behind

Jay Ashton
Jay Ashton
The 2026 POS System Guide

Feb 2, 2026

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13 min read

The 2026 POS System Guide

What Canadian Restaurant Owners Actually Need to Know

Jay Ashton
Jay Ashton
THE POWER OF CATERING IN 2026

Jan 30, 2026

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1 min read

THE POWER OF CATERING IN 2026

NEW Report out today!

Jay Ashton
Jay Ashton

Canada's Restaurant Guy

The Unified Restaurant Tech Stack

Jan 28, 2026

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11 min read

The Unified Restaurant Tech Stack

Infrastructure as Advantage

Jay Ashton
Jay Ashton
Restaurant Marketing 2026

Jan 26, 2026

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8 min read

Restaurant Marketing 2026

Current State vs Future State for Canadian Operators

Jay Ashton
Jay Ashton

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